Solon & Co. produces structured strategic intelligence for the decisions on which capital, institutions and sovereigns turn. Two registers, one method — published monthly under embargo, and bespoke when commissioned.
Each Option Map is a dated, sourced strategic brief built around a single near-term decision of consequence. Read any of them before you decide whether to talk. The work is the introduction.
Subscribe to receive each monthly Option Map under embargo.
Subscribe on SubstackEvery Option Map — published or bespoke — is built on a five-step discipline designed to be audited at every stage.
Four principles, set against the four categories Solon is sometimes confused for — think tanks, strategy consultancies, geopolitical risk firms and sell-side research.
The client must be able to see the inputs and the logic, and disagree with one without disagreeing with everything. Synthesis claims carry an explicit reasoning chain. The work invites challenge by design.
Solon does not predict events. It describes the structure within which events will unfold. Maps of options, not forecasts of outcomes — and explicit on what would force the structure to change.
The firm does not lobby, does not campaign, and does not take public positions on contested policy. It maps options; it does not push them. Independence is the asset.
Every load-bearing claim traces to a verifiable input. An internal fact-check workbook classifies every claim in every Option Map as verified, corrected, removed as unverifiable, or analytically disclosed.
Four constituencies share a single requirement — clear sight into the next decade. Each carries its own binding question.
Julian’s experience includes strategy and risk consulting at McKinsey & Company and Deloitte, and the institutional banking strategy team at Westpac. He holds a PhD on the political identity of the European Union from the University of Sydney, and a Friedrich-Naumann-Stiftung scholarship from earlier studies — the formative grounding in the liberal-democratic tradition. German-Australian dual citizen, with residency in Spain and Brazil.
Languages Works in English, German and Spanish. Reads French, Portuguese and Italian.
Subscription gives reader-only access to the published work. Bespoke engagements apply the method to a single decision. Retainers are standing relationships for ongoing strategic intelligence.
Solon & Co. works with a deliberately small number of clients. If you are facing a strategic decision where geopolitical, institutional or structural forces are the decisive variable, the conversation is the next step.
Solon was an Athenian statesman, c. 630–560 BCE. He reformed the constitution before it broke — restructuring debt, redesigning the assembly, codifying law into a written, auditable form, at a moment when oligarchic Athens was on the path to tyranny. The work of Solon & Co. is the same work, in a different idiom: surface the option to reform before the system forces the reform.